JON Taffer did not mince words when addressing the owner of the Cork and Keg during Sunday's episode of Bar Rescue.
After sending two of his friends in for recon and watching how poorly the bar was run Taffer confronted owner, Ed.
Jon tells Ed he doesn’t know anything and he doesn’t even know what the beer cost is and he didn’t even look to find out.
He continues and says he is going to take his wife off a cliff and calls him a "lousy f***king husband and a deadbeat."
During the stress test, the staff fails to make it past 30 minutes and Jon forces Ed to apologize to the paying customers.
But Jon sits down with Ed and his wife Valerie and explains to him that he was being hard on him because he believes in him.
Jon renovates the bar and changes the name to Valerie's Brewhouse, after six weeks the bar has increased sales by $1,500 and opened later to accommodate more customers.
Tune into Bar Rescue next week at 10pm ET on the Paramount Network or stream on Hulu Live to see if Jon can help save another bar!
Read our Bar Rescue live blog for the latest news and updates...
The Bar Rescue schedule
Bar Rescue shoots for five days, on the first day, Jon arrives and does the recon.
Day two is the most brutal day for Bar Rescue because that’s the day of the stress test which starts early in the day and last until about 3 or 4 in the morning.
Day three is all about the training where the experts go in and teach the staff how to bartend, cook, and any other skills the staff needs training on.
Day four is transformation day when the bar is remodeled inside and outside.
The final day is the big reveal where the staff is shown the changes around sundown, and then the bar opens to the public, according to jontaffer.com
A big success!
Sales have increased by $1,500 and the bar extended its hours to accommodate more customers.
Taffer provides multiple upgrades
Jon Taffer gives Ed and Valerie a lifetime subscription to Partender which tracks how much liquor is used in a night.
The Reveal!!
The new and improved Valerie's Brewhouse is revealed!!
Heart to heart
Jon Taffer brings a picture of Ed and Val's family and asks them where they want to be in five years.
Ed says he wants a loyal customer base and to be successful.
Jon says he believes in Ed because he's giving him the tools he needs to succeed.
Emily trains bar staff
Emily creates a drink for the bar called the My Boy Blue and everyone agrees the drink looks good.
She tells the staff "You drink with your eyes."
Stress test continues
Ed attempts to get customers to create three lines but Jon cuts him off and tells him to let everyone sit where they want and get served.
Taffer calls the system the bar is using to provide service to customers "absolutely ridiculous."
Jon shuts the stress test down 30 minutes in and apologizes to everyone in the bar.
Taffer calls Ed the "Worst bar owner he's ever seen on Bar Rescue."
Fans react to the stress test
Fans have taken to Twitter to share their reaction to the stress test thus far.
One fan wrote: "Lmaoo they have failed already"
Another wrote: "Not even 30 seconds into the #StressTest and it’s going to hell."
Stress test begins
The bar expert walks into the Cork and Keg during a regular night of service to a crowd of people around the bar as the owners take people's orders while the bartenders just stand there and watch.
After watching how the customers are serviced Jon says in a confessional: "I've seen a lot of things in my days but I have never seen somebody run a bar like a hamburger restaurant."
Jon then checks how the kitchen is doing and realizes it's just as bad as the bar service and tells the chef: "This is the worst run bar I've ever seen."
He vows to fix the problem.
Staff meeting
Jon Taffer asks if Ed has designated everyone to their jobs and Ed tells Jon he is letting them choose themselves.
The bar expert calls Ed the expert of excuses.
Vic Vegas trains the kitchen
Vic tells chef Kira to keep her hair up because they don't want hair falling into the food.
He tells Ed food is important because it makes people drink.
Experts arrive
Jon introduces his experts to the owners and staff.
He brings in Emily Yett for the drinks and Vic Vegas for the food!
Emily quizzes the staff and owners on questions about beer.
She asks the question what year was the beer can invented and they all get it wrong.
Jon tweets during the episode
Jon Taffer commented on a business partnership between a couple on his Twitter.
Business partnerships between couples are hard. I hope Ed is taking everything I say seriously.
— Jon Taffer (@jontaffer) March 27, 2023Ed is called out on his lies
Taffer tells Ed he's full of s**t and tells him he has no accountability and no ownership.
He tells Ed he owes the staff more!
Jon Taffer returns
He is now getting introduced to the staff and meeting them formally for the first time.
Whitney is a bartender and has been there for over four years, she thinks the problem is there are inconsistencies with every staff member.
Jon says he knew the drinks and food sucked but kept it the same way.
Argument continues
Jon continues the vicious explosion and calls Ed a deadbeat and Ed is eager to prove Jon wrong and show him that he is a good husband.
Jon Taffer attacks!!
Jon tells Ed he doesn't know anything and he doesn't even know what the beer cost is and he didn't even look.
He continues and says he is going to take his wife off a cliff and calls him a lousy f***king husband!
Recon has started
Jon has sent in two friends to monitor recon on the Cork and Keg and they order a beer.
One of them tastes the beer and immediately refuses the drink and asks for another drink.
Rescue starts now!
Jon is on the way to Castle Rock, Colorado to help the Cork and Keg hopefully revive their bar.
Ed and Valerie bought the bar in 2021 and have no prior experience running a bar.
He packed up his family and moved to Colorado to run the Cork and Keg.
Tune in Now!
Watch live NOW as Jon Taffer travels to Colorado to help a couple with their struggling bar!
Tune in on the Paramount Network or stream live on Hulu Live and more!
Jon will be live tweeting
Jon Taffer has shared on his Twitter that he will be live-tweeting during tonight's episode.
Jon Taffer explains why he screams
The bar expert revealed on his website that he actually doesn't enjoy screaming but does it with a purpose.
He added his purpose is to solve a problem, and he never loses sight of that.
Watch Jon Taffer apply some stress to his vocal cords tonight when he travels to Colorado to help a couple with their failing bar.
Advice for bartenders trying to get into the industry
In an interview on jontaffer.com the bar connoisseur provides advice for future bartenders.
He said: "If you want to learn to be a GREAT bartender, then you have to work in a place with a great cocktail program. Work for a bar and gain experience!"
He continued: "Work for places you could REALLY learn from and from people you REALLY look up to – only work for those who you want to emulate."
Taffer picks wisely
Jon Taffer picks experts based on their abilities and their capacities (the foods, beverages, and products that they know)
The expert chosen also depends on the kind of bar he is trying to rescue.
When possible Jon tries to bring in new experts – particularly new chefs & mixologists to keep things moving around, according to jontaffer.com
Jon Taffer has lost his voice before
Jon Taffer is known for his outlandish screaming and reactions once entering bars that need to be rescued.
In an interview posted on his website, Jon said: "The only time I ever lost my voice was during the Spirits on Bourbon episode."
The filming took place during Halloween on Bourbon Street so I had to scream so loud over the outside noise that it actually injured my voice!
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