HEINZ has unveiled a brand new sauce following Taylor Swift’s viral condiment moment.
Fans are already rushing to get their hands on the product, which is strictly limited in supply.
Heinz is jumping on Taylor Swift’s viral dipping sauce moment last week with a new limited-edition product.
Named Ketchup and Seemingly Ranch, the product is a squeezable spin on a post about the singer that caused a storm on X, formerly known as Twitter.
Last week the singer was photographed attending a Kansas City Chiefs game amid rumors she is dating player Travis Kelce.
The photo, shared by fan account @tswifterastour, showed Swift with a plate of chicken and two dipping sauces.
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The fan account captioned the post: “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!”
The Tweet has since racked up 32.8million views with 54,000 likes.
Just three days later, Heinz unveiled its new squeezable bottle on Instagram.
The never-seen-before product boasts a mixture of ketchup and what is certainly ranch dressing.
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‘NEW ERA’
“It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon,” wrote the company.
But only 100 bottles are available.
Heinz revealed on Sunday that customers must comment under an Instagram post to be entered into a sweepstakes to get one.
Terms and conditions apply.
Heinz was able to create the new product in less than 24 hours thanks to the help of ad agency Rethink.
The company selected the number of just 100 bottles for the limited run for a very special reason.
Swift’s lucky number is 13, while her rumored beau Kelce’s jersey number is 87.
It’s just the latest new product Heinz has unveiled.
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In July, it released six new limited-edition sauces with celebrity-inspired flavors.
And last year, it changed the recipe of its beloved Cream of Tomato soup.
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